Microsoft taie serios din pretul licentelor pentru a ramane in competitie cu Apple si Google

windows8

Microsoft vrea sa taie pretul licentelor de Windows 8.1 pentru producatorii de tablete si PC-uri cu 70% conform Bloomberg, in parte pentru a ramane in competitie cu Apple si Google.

“Stronger competition from Apple Inc. (AAPL) and Google cut revenue last quarter at Microsoft’s devices and consumer licensing division, which includes Windows software, as the computer industry posted its biggest annual decline on record. By offering incentives for PC makers to sell cheaper models, Microsoft may be able to increase its share of the growing $80 billion tablet market and stave off Chromebooks, notebooks that run Google’s operating system.”

In termenii noii intelegeri, producatorii vor fi taxati cu $15 pentru o licenta Windows 8, fata de $50 cat era pretul anterior. In ultimii ani, vanzarile de notebook-uri si PC-uri au scazut , in timp ce tabletele au crescut in popularitate (domeniu in care Apple si Google au dominat piata)

In ultimii ani Apple a realizat cele mai multe vanzari din piata de PC-uri, vanzand mai multe tablete, notebook-uri si desktop-uri decat orice alt producator. O analiza a Catalys a preconizat ca vanzarile de tablete vor reprezenta 50% din vanzarile de PC-uri in 2014 (cu Apple realizand 30% din acestea, Google 65%, iar Microsoft 5%).