“Your Verse” – clip nou

14.02.18-Mountain

Apple a adaugat o noua poveste campaniei media pentru iPad, de data aceasta subliniind rolul iPad-ului in drumetiile montane.

“In exploring frigid and unforgiving altitudes that most humans visit only in the comfort of a pressurized jet cabin, one piece of equipment has become essential to them: their iPad.”

Apple arata cum doi alpinisti (Ballinger si Harrington) se folosesc de iPad pentru a ajunge pe cele mai inalte varfuri montane din lume. Clipul arata cum cei doi folosesc iPad-ul si aplicatia topografica Gaia GPS pentru a cartografia urcarea, studia terenul si pentru a decide unde sa campeze. “Five years ago, it was hard to even get a paper map of these places. Now with the iPad it’s remarkable how much we can plan ahead” spune Ballinger.