Apple se pregateste sa lanseze un iMac low cost in 2014


Analistii de la KGI Securities spun ca Apple se pregateste sa lanseze un model mai ieftin de iMac in 2014. Analistii cred ca vanzarile iMac-ului recent nu au atins asteptarile si ca Apple ar putea introduce o versiune mai ieftina cu scopul de a sustine vanzarile pe pietele straine pe care vanzarile actualui iMac nu au mers foarte bine.

“Our surveys indicate that Apple’s last iMac model, released at end-2012 with an all-new-design, shipped fewer-than-expected units in the worldwide market. We think the price was set too high and the model failed to make an impact in critical foreign markets like China. We thus think Apple may offer a budget iMac model to push shipments among non-US markets in the face of solid competition from Levono (CN), HP (US) and other rivals.

We are optimistic that a budget iMac would boost overall iMac shipments to grow 10-20% YoY in 2014.”