Apple va dubla numarul de angajati din publicitate si marketing

ad-ad-ad-130909

Surse apropiate Apple spun ca gigantul din California se pregateste sa isi mareasca echipele de design si marketing de la 300 la 500-600 persoane.

In ultimii ani Apple a fost reticenta la cresterea echipei de marketing si publicitate din cauza filozofiei create de Steve Jobs care sustinea ca directia Apple  “was fairly strict about the headcount in that group” , “the group didn’t grow proportionally to the company as it went through astronomical growth, and that was partly because Steve wanted Apple to be seen as a products company, not a marketing company.”

Jobs nu voia o echipa interna de marketing prea dezvoltata, pentru ca Apple sa fie o companie bazata pe produs, nu centrata pe marketing. Desi acest departament s-a tot dezvoltat, se pare ca Apple nu va rupe legaturile cu firmele de publicitate cu care a lucrat pana acum.
“Apple works with a few outside agencies, including TBWA/Media Arts Lab, Mono in Minneapolis and San Francisco’s Eleven. That’s not expected to change. But the in-house group has been tackling more projects, doing everything from site design to tutorial videos for Apple products to maintaining a large internal commercial-production facility”.